Samantha Goldman, an Organizational Change Management student, published a piece related to campaign elections and organizational culture which was also part of her Advanced Seminar project. The article, which appeared in linkedin.com, “identified 10 key aspects of campaign culture that can be applied in non-campaign organizations as a way to amp-up staff engagement”. Samantha highlights the differences between a campaign and an organization, the former not necessarily sustainable due to its inherent time-bound characteristics and the latter whose mission is to be structurally and financially sustainable over the long term. However, the two also have many aspects in common such as having a singular mission and vision, capacity building, relying on stories and narratives and more.
